Hi!👋

I'm John - I’ve spent 20+ years turning marketing data into impactful results. I love helping marketers go from ‘What’s happening?’ to ‘Here’s what to do next.’

Meet Our Founder

John Conway is the founder of iota-ML and works on predictive analytics and customer behaviour modelling for marketing teams. His work focuses on using machine learning to increase campaign response & customer engagement.

A career-long mission to help marketers!

You're in safe hands!

25 year’s experience
Business owner
MSc qualified (ML)
Experienced wth hands-on consultancy and management
Big-brand exposure
Knows what to do to start things off
Unparalleled enthusiasm

Inside the Loop...

Insights on predictive marketing, experimentation, and customer behaviour.