John Conway6 days ago4 min readUnlocking the Power of Hyper-Personalization in Email MarketingTL;DR In this podcast episode, our own Matthew Mahabadi discusses hyper-personalization in CRM and its distinction from basic...
John ConwayMar 72 min read‘It’s a system for marketers without a data science degree.’5 ways that machine learning (ML) lets non-technical marketers outperform competitors. It democratises access to data science. Every...
John ConwayFeb 262 min readClient Win for iota-MLTL;DR: Rumage, aiming to make second-hand shopping as convenient as mainstream online retail platforms, is partnering with iota-ML to...
John ConwayNov 1, 20232 min readCrunch Time: How Machine Learning Data Science can win sales & save margins for Retailers in Q4.TL;DR: Machine learning offers a significant advantage for retailers, especially during critical sales periods like Black Friday and...
John ConwayNov 1, 20232 min readEffective marketing with a tiny teamTL;DR: Small marketing teams, often limited by size and resources, can now leverage iota-ML's no-code Data Science platform to achieve...
John ConwayOct 1, 20233 min readUnlocking the Power of Dusty Data: Transforming Small Datasets into Marketing GoldThe Dusty Data Dilemma If I don’t clean my house for a few weeks, I start getting dust. In time, the dust builds into little clumps here...