John ConwaySep 30, 20232 min readHow marketers and their CRM agencies grow revenuesTL;DR: Leveraging machine learning through iota-ML offers significant revenue growth opportunities for marketers and their CRM agencies...
John ConwayMar 3, 20236 min readHighlights and Headlines from Inbox Expo 2023Welcome to our round-up of the highlights and headlines from Inbox Expo 2023! Our Chief Data Hero a.k.a. Managing Director of iota-ML,...
John ConwayJan 10, 20232 min readHow To Retain Your Most Valuable CustomersTL;DR: Despite the scepticism surrounding customer retention fuelled by Byron Sharp's insights, there remains a compelling case for...
John ConwayMay 31, 20222 min readThe Cookie ApocalypseTL;DR: The impending "cookie apocalypse" signifies the end of third-party cookie tracking on major browsers like Chrome, striking a...
