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How marketers and their CRM agencies grow revenues

TL;DR: Leveraging machine learning through iota-ML offers significant revenue growth opportunities for marketers and their CRM agencies by personalizing marketing tactics, a strategy proven to increase revenues by 40% according to McKinsey. This approach involves utilizing no-code data science tools to avoid unnecessary discounts, create more tailored communications, gain insights faster than competitors, and increase operational efficiency. While some agencies may hesitate to adopt these tools due to concerns over reduced billable hours, the move towards machine learning in data science allows data scientists and marketing strategists to tackle more complex challenges and strategies, promising considerable benefits for early adopters.

Unlocking Revenue Growth with Machine Learning

The adoption of machine learning and no-code data science tools by marketers and CRM agencies can significantly boost revenues. McKinsey's research underscores the value of personalized marketing, highlighting a 40% revenue increase over generic marketing strategies. The key areas of opportunity include:

  1. Avoiding Unnecessary Discounts: Identifying customers likely to purchase without incentives saves revenue.

  2. Personalized Marketing Communications: Tailoring messages to individual preferences increases persuasion and conversion rates.

  3. Gaining Competitive Insights: Accessing and leveraging insights quicker than rivals to capture market share.

  4. Increasing Efficiency: Streamlining processes leads to cost savings and more effective resource use.

The Agency Perspective

Many agencies manage data and CRM communications for organizations, standing to gain significantly from integrating machine learning-driven data science. Despite potential reluctance due to concerns over reduced billable hours, the shift to machine learning doesn't negate the need for data scientists but rather reallocates their focus towards complex challenges and strategic planning. This evolution presents an opportunity for agencies to deliver superior value to their clients, positioning them as forward-thinking partners in the competitive landscape.

Machine Learning: A Strategic Imperative

The transition to machine learning and AI is not just an operational shift but a strategic imperative for both marketers and agencies. Early adoption of these technologies provides a competitive edge, offering the dual benefits of enhanced personalization and operational efficiency. As the industry evolves, those who embrace machine learning tools will find themselves well-positioned to protect and grow their organizations in the face of changing consumer expectations and market dynamics.

Key Takeaways:

  • Personalization Boosts Revenue: Adopting machine learning for personalized marketing can significantly increase revenue.

  • Operational Efficiency: Machine learning tools streamline marketing processes, reducing costs and improving effectiveness.

  • Strategic Advantage for Agencies: Agencies that integrate machine learning can offer more value to clients, focusing on complex strategies over routine tasks.


  1. How can agencies balance the adoption of machine learning tools with the maintenance of billable hours? Using low/no-code will mean agencies can remove the overhead of model building and get straight down to delivering value for their clients.

  2. What specific machine learning strategies can be most effective for personalized marketing in various industries? Predicting the likelihood of campaign response for each different style, content and product means marketers can generate better audiences - and send customers more of what they prefer.

  3. How will consumer expectations evolve in response to increased marketing personalization and data use? Around 80% of consumers expect personalised marketing, according to McKinsey. So expectations are high.

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