John Conway

I announced recently that iota-ML is launching Loop, our next generation product which is a CDEP (Customer Data Enrichment Platform) that produces high-precision profiles, predictions and synthetic attributes for marketers. A good question to address next: who is Loop for? Loop helps D2C companies deliver customer engagement strategies Loop is for teams that already have customer data but feel like they’re only scratching the surface (or not getting enough value from it). Typically, that...

Next update in relation to the iota-ML business: we have built Loop For most of my career, I’ve watched two worlds orbit each other without quite connecting. On one side: Data insight - analysis, research, segmentation studies, attitudinal models, beautifully crafted personas. On the other: Customer action - CRM systems, campaigns, decision rules, triggers, and workflows. Both worlds are full of smart people. And yet the gap between them remains stubbornly wide. Insight gets presented. Action...