Who is Loop for?

I announced recently that iota-ML is launching Loop, our next generation product which is a CDEP (Customer Data Enrichment Platform) that produces high-precision profiles, predictions and synthetic attributes for marketers.

A good question to address next: who is Loop for?

Loop helps D2C companies deliver customer engagement strategies

Loop is for teams that already have customer data but feel like they’re only scratching the surface (or not getting enough value from it). Typically, that means:

CRM teams

If you are running email, SMS, push, and lifecycle programmes and want to know:

• Which customers are about to buy

• How to optimise campaign activity using results data 

• Who is likely to respond to which message

• When (and when not) to actually send something

A company who wants more predictive analytics powering decisions 

• You don’t have a predictive analytics program, and don’t want to wait 12m while someone builds it all (we offer a “go live in 30 days” promise) 

You are at a small brand who is just starting out with trying to use data to drive marketing impact 

• Big tech has forgotten you hasn’t it? 

You are at a big brand and your enterprise marketing cloud doesn’t have the features you need

• Loop delivers its enrichment data directly to your CRM/MAP so you can build precision campaigns in your regular tools. PS – models are build for you, using your data. No generic garbage models. 

Loop help Marketing Agencies deliver differentiated services to their clients in a cost effective way

Agencies who want to go beyond reporting and provide enhanced offerings like:

• Response prediction

• Churn modelling

• Behavioural targeting

• Synthetic attributes (motivations, attitudes, needs)

We can help larger agencies scale: Loop is multi-tenanted by design. You can run your 10 clients in the system with no friction. 

Smaller agencies – want to stand out? Loop could be the way you deliver capabilities for your clients that would usually be the domain of the biggest agencies with marketing science divisions. 

In short: Loop is for data-driven marketing teams who want to increase customer engagement, through doing more with your existing datasets. 

More to come.

John