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Next update in relation to the iota-ML business: we have built Loop For most of my career, I’ve watched two worlds orbit each other without quite connecting. On one side: Data insight - analysis, research, segmentation studies, attitudinal models, beautifully crafted personas. On the other: Customer action - CRM systems, campaigns, decision rules, triggers, and workflows. Both worlds are full of smart people. And yet the gap between them remains stubbornly wide. Insight gets