Who’s Behind Loop...
Meet the team, learn about our history, hear what partners have had to say, plus check out our videos
John Conway
I’ve spent 20+ years turning marketing data into impactful results. I love helping marketers go from ‘What’s happening?’ to ‘Here’s what to do next.’
Pete Wilce
After 27 years as a Government Scientist I started my own business codeTechs, before joining iota-ML as CTO.
Simon Smith
Data professional working all aspects of the data pipeline - a background in analytics, and strong experience in data and analytics engineering.
Matthew Mahabadi
Describe the team member here. Write a brief description of their role and responsibilities, or a short bio with a background summary.
Inside the Loop...
Meet the team, learn about our history, hear what partners have had to say, plus check out our videos
The platform is really user-friendly, and straightforward to use and the set-up and onboarding from the team has been first-class
Tony Allen
Volvo Cars
Our partnership with iota-ML significantly improves our ability to persuade residents to act in the interests of themselves & their wider communities
Jason Brooks
Fire Aside
We want to make second-hand as easy as possible. We have to get the right messages in front of the right users, and iota-ML help us do that
Jo Spolton
Rumage
Why Loop Exists
Insights on predictive marketing, experimentation, and customer behaviour.
Our Services
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Why Loop Exists
Insights on predictive marketing, experimentation, and customer behaviour.