Marketers' secret weapon: the proactive ML platform

Our Mission

Hi, I'm John. I have 20+ years experience as a consulting data scientist. See the videos at the bottom of this page that explain the 5 key reasons we started iota-ML.

Overcoming complex tech, lack of pace in responding to business needs, a desire for more impact and actionable insights - all reasons we started.

We have a passion for helping small brands (medium, large and huge brands too!) thrive during the age of Big Data and AI. We specifically started iota-ML to address data and complexity problems in the MarTech sector.

Thank you for visiting our website.

Our Story

Our Founder, John Conway, explains…

I had worked in marketing and CRM analytics since the early 00’s for big brands such as RSA and MoneySuperMarket.com – and those great days of data becoming commercialised, then customer behaviour switching to direct web and then to Ecommerce marketplaces and price comparison. New data was being created all the time at an ever-increasing volume. It was an exciting time for data-driven marketers due to the possibility in using new triggers, consuming more data into campaigns, and personalising more and more.

Reflecting on things during the first Covid lockdown, it dawned on me that despite the rise of MarTech, many marketers were having the same problems when working with their data, that I first saw when I started in the early 00’s. CRM platforms too complicated, having to wait for others to help, or difficulty applying analytical solutions. I scratched an itch during lockdown to bring the power of Machine Learning to marketers’ fingertips (even the complete non-techie ones!)