Volvo employed a globally renowned CRM agency for over 25 years. Infrequent communications and costly, handoff laden, processes had fallen behind their audiences’ expectation of conversational relationships with brands. Volvo realised that Generative AI could allow them to market at higher frequencies, to hyper-personalised groups…but only if they had better data insights. Their agency led approach left marketers unable to actively plan and action their own thinking, at speed.
Volvo decided to build a ML & AI powered in-house team. A marketer uses iota-ML to identify audiences, employing these to produce hyper-relevant content via Jasper AI.
Campaigns can be executed within 2 hours – data insights, generation of content, execution of campaigns.
What benefits have Volvo realised?
01
Costs down (vs. previous approach), performance transformed.
02
+3x engagement in the direct channel.
03
+4.5x size of most engaged segment.
04
+6x highly engaged, interested in electrification.
05
+50% click increase, rolling six months.
06
Small, hyper-efficient, in-house CRM team.
Volvo Case Study
Short & Sweet - Volvo Cars x iota-ML: A CRM Handbrake Turn!
How Volvo Cars Used iota-ML to Perform a CRM Handbrake Turn!
What Volvo say...
Tony Allen, Global CRM Lead, Volvo
The platform is really user-friendly, and straightforward to use and the set-up and onboarding from the team has been first-class