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Matching 50m+ items with the right buyers


Most retailers use personalisation tactics to drive growth, but few have Rumage’s product range. Rumage’s leadership team recognized that a traditional Data Science team would be too costly, too handoff laden and slow to deliver the granular CRM that Rumage’s business model requires.

What benefits have Rumage realised?


Identification of a very significant, new, super-responder audience.


CTR insights enabling targeting of consumers based upon interests

What Rumage say...

Jo Spolton, CEO, Rumage

We want to make second-hand as easy as going on Amazon, Compare the market, or Skyscanner. We have to get the right messages in front of the right users, and iota-ML help us do that

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