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Matching 50m+ items with the right buyers
Most retailers use personalisation tactics to drive growth, but few have Rumage’s product range. Rumage’s leadership team recognized that a traditional Data Science team would be too costly, too handoff laden and slow to deliver the granular CRM that Rumage’s business model requires.
What benefits have Rumage realised?
01
Identification of a very significant, new, super-responder audience.
02
CTR insights enabling targeting of consumers based upon interests
What Rumage say...
Jo Spolton, CEO, Rumage
We want to make second-hand as easy as going on Amazon, Compare the market, or Skyscanner. We have to get the right messages in front of the right users, and iota-ML help us do that
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