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Matching 50m+ items with the right buyers
Most retailers use personalisation tactics to drive growth, but few have Rumage’s product range. Rumage’s leadership team recognized that a traditional Data Science team would be too costly, too handoff laden and slow to deliver the granular CRM that Rumage’s business model requires.
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What benefits have Rumage realised?
01
Identification of a very significant, new, super-responder audience.
02
CTR insights enabling targeting of consumers based upon interests
What Rumage say...
Jo Spolton, CEO, Rumage
We want to make second-hand as easy as going on Amazon, Compare the market, or Skyscanner. We have to get the right messages in front of the right users, and iota-ML help us do that
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